The Secret Tesla Motors Master Plan

Way back in 2006, four years before Tesla’s initial public offering (IPO), CEO Elon Musk released The Secret Tesla Motors Master Plan, which detailed his long-range plan to move the world from a mine-and-burn hydrocarbon economy towards a solar electric economy. At the bottom, he concluded:

“So, in short, the master plan is:
1. Build sports car
2. Use that money to build an affordable car
3. Use that money to build an even more affordable car
4. While doing above, also provide zero emission electric power generation options.”

Now, ten years later, Musk has accomplished numbers 1,2 and 4 (though the “affordable car” was priced higher than he originally envisioned). He’s on track to accomplish number 3 next year. In the meantime, he’s also built a gigafactory, produced an SUV, built a network of superchargers and introduced Autopilot, which is the first big step to the true the self-driving car.

tesla-chargingAnd now Musk is promising an update to this master plan, which is totally appropriate given that it’s been ten years.

What might be in it?

Certainly, greater integration of car and home energy storage and solar power systems, all of which are true to Musk’s originally mission and would also help combat climate change, a problem that has become clearer in the past decade.

Hopefully, more partnerships with established stakeholders in the automotive and energy worlds. Getting more charging stations in locations where people like to stop would be nice. And getting a foothold in the car-sharing business, through giants like Uber and Hertz would be cool.

And possibly more news about self-driving cars, with the focus on reducing the number of human-caused accidents.

But I hope there’s something even bigger. Because Musk is a very big thinker and the world needs people like him so that the rest of us have someone to follow.

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